Responsibilities: UX /UI | BRANDING | RESPONSIVE

Vistaline website

ABOUT

Cosmetological clinic in Switzerland  

Cosmetological clinic in Winterthur, Switzerland offer medical-aesthetic treatments on a scientific basis, without mask-like facial expressions for natural beauty.

the challenge

The clinic uses only innovative systems. The team uses the gold standards of new generations of devices. This should have been reflected in the design. Interactions should look professional and guide a user through the page effectively. Should to create content that engages audience and provides them with valuable information about services.

My role

UX, UI

Researching competitors, user research, brainstorm, user flow, site map, wireframes, prototyping, creating brand guidelines( logo, typography, color), responsive, testing

UX

I’ve built a site map that visualizes all the web pages the website would have and sections that are related to each other.

Wireframes

Then to understand how
pages are going to look

UI

The main goal was to creating a novel aesthetic to highlight mood and respectful attitude to customers. I created brand guidelines and design system in Figma.

Typographi & Colors

I've choosen a fonts that reflects the tone of the clinic. Avenir Next Cyr font is commonly used for a clean and modern look, while Butler font give a more elegant feel. I use colors that reflect the clinic's branding and overall aesthetic. Soft, muted colors are commonly used in cosmetology websites to evoke a calming and soothing feeling.

Design system in figma

solution

Native app for monitoring and supervision during the date

Onboarding

After the user has seen the various uses that can benefit her in the use of our product we will ask her to identify as a woman to protect the purity of the product and to raise in her a sense of security.

Design

Empowering, stylish design that supports raising the sense of security in the women and men who using the services.

Responsive

Takeaways

This project provided me with valuable insight into visual design including branding, creating engaging content that reflects the clinic's expertise and services.